美國(guó)留學(xué)廣告學(xué)專(zhuān)業(yè)介紹
一、美國(guó)廣告學(xué)分支專(zhuān)業(yè)
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
二、美國(guó)廣告學(xué)主要課程內(nèi)容
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
三、美國(guó)廣告學(xué)研究生職業(yè)前景
就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶(hù)經(jīng)理，廣告銷(xiāo)售策劃，資深寫(xiě)得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場(chǎng)：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場(chǎng)策劃，研究機(jī)構(gòu)等。
通過(guò)上面對(duì)美國(guó)廣告學(xué)研究生申請(qǐng)及就業(yè)的'解讀，相信對(duì)于很多計(jì)劃申請(qǐng)美國(guó)廣告學(xué)的學(xué)生可以參考上面的信息來(lái)提前做好申請(qǐng)美國(guó)研究生的準(zhǔn)備和規(guī)劃。
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