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海南省特色旅游業(yè)發(fā)展研究
畢業(yè)論文
海南省特色旅游業(yè)發(fā)展研究
摘要：隨著現(xiàn)代化和城市化過(guò)程的加快，旅游業(yè)越來(lái)越受到人們的青睞。海南旅游業(yè)是海南發(fā)展經(jīng)濟(jì)的主導(dǎo)產(chǎn)業(yè)，雖然起步較晚，發(fā)展卻非常迅速，但發(fā)展過(guò)程中存在經(jīng)營(yíng)體制的不健全、產(chǎn)品單1粗糙、從業(yè)人員素質(zhì)低等許多問(wèn)題，這些問(wèn)題嚴(yán)重制約了海南旅游業(yè)的發(fā)展。本文首先總結(jié)了海南旅游業(yè)發(fā)展現(xiàn)狀，對(duì)旅游業(yè)發(fā)展的優(yōu)勢(shì)和劣勢(shì)進(jìn)行了分析，然后提出了發(fā)展海南旅游業(yè)的政策建議.
關(guān)鍵詞：特色旅游業(yè)；SWOT分析；研究
Research on the Development of Hainan’s Characteristic Tourism
Abstract: Along with further development of modernized and urbanized process, the tourism more and more receives peoples favor. Although The Hainan’s tourism industry that is the core of Hainan’s industry, starts late， it’s development extremely is actually rapid, in recent years, which the management and the management system are not perfect, product is sole rough， the workers quality is low and so on that have restricted the Hainan’s tourisms development This article first analyzes the development situation of Hainan’s tourism, points out the superiority and weeknes, opportunity and threaten, then make some suggestions to some problems which exist in the development.
Key words: special tourism；SWOT analysis； reseach
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